Three major U.S. grocery chains will be launching the NuVal Nutritional Scoring System in their stores in September, marking the first-wave debut of an on-shelf consumer education program that is expected to be operating nationwide by this time next year.
The first grocery chains to use the NuVal system will be publicly named in September, and McDermott said the newly-formed company is focused on reaching all U.S. markets and scoring all 40,000 of the products available in the average grocery store by September 2009.
McDermott said the grocery industry at large is leading a “nutrition revolution,”
helping people make smarter food choices in their everyday lives. NuVal’s double-hexagon emblem, bearing the score of each individual product, will appear on shelf tags next to the price. Retailers will use banners, shelftalkers, brochures, associate training and other forms of in-store communication to tell the NuVal story.
The NuVal Nutritional Scoring System is powered by a patent-pending algorithm
known as the Overall Nutritional Quality Index or ONQI. The algorithm was developed by a 12-member scientific panel led by Dr. David L. Katz, MD, Associate Professor, adjunct, of Public Health at Yale University School of Medicine and a nationally recognized authority on nutrition, weight control and the prevention of chronic disease.
NuVal a joint venture formed in 2008 by Topco Associates, LLC, and Griffin Hospital of Derby, Conn., a non-profit community hospital and home to the Yale-Griffin Prevention Research Center. Based in Braintree, Mass., NuVal licenses its proprietary food scoring system, which is based on ONQI science (Overall Nutrition Quality Index) to food retailers across the country, and works to expand the breadth of food scores across multiple food and beverage categories.
About Topco Associates LLC
Topco Associates LLC is an $8.8 billion, privately held company that provides innovative business solutions for its food industry member-owners and customers. Topco leverages the collective volume, knowledge and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities. Together, Topco members represent more than $113 billion in consumer sales and have thousands of stores across the country.